TED BAKER PROJECT

Oxford is a beautiful city, full of historic architecture and momentous museuems and attractions, having an incredible academic and literary history. The university is the oldest in the English speaking world, made up of many colleges throughout the city centre that each have an inspiring sense of architecture. The Ashmolean was the first museum in the world to be opened to the public in 1683. Ted Baker is a brand all about heritage and sophisication and this is my I chose to design around the concept of a girl, Kate, who is an English literature student from Oxford University. She rides her bike around the city and walks through the university parks, admiring the architecutre. She studies in the Bodleian library and enjoys punting down the Thames in the summer.