PALACE PROJECT

My concept is based around “the urban future”, a world of millennials. Palace’s customer base is millennials, and in the future will be generation z. The world is forever evolving through generations and there is a lot of negativity around how the teenage generation are lazy and technology hungry, wanting things instantly. What will the world be like in years to come as generation z grow older. With this negativity you could picture an almost wasteland, with lots of graffiti and disorder. Millennials are a creative, arty, future thinking group and this could follow with generation z. Playing on the idea of graffiti, being a fan of Banksy and other street artists i wanted to develop prints from this idea.